Creator positioning

Positioning is the reason someone follows you instead of the next person in the same category. Say it in one sentence.

Evergreen

The sentence

Try this shape: I help [specific person] [get a result] by [the way you do it]. If the sentence still works after you delete your name, it is not positioning yet. It is a category.

Differentiation is not "I am authentic." Everyone says that. It is a constraint you keep: one game, one city, one skill level, one format, one opinion you are willing to repeat.

Where the sentence has to show up

If it only lives in a notes app, it is not positioning.

  • Profile bio, in plain language.
  • The first line of a long video, or the first spoken line of a short.
  • Channel trailer or pinned post.
  • The way you title a series so episode two is obvious.

Frequently asked questions

What if I am still figuring it out?

Use a temporary sentence for 30 days. Tell people what the month is about. Updating it on purpose is better than a bio that tries to cover every interest you have ever had.