Reels grow when the first second is clear, the video is original, and people send it to someone. Shares and saves beat a like you had to beg for.
Platform update. Last verified October 8, 2026
It means the video has your voice, your cut, and a point. Reposting a meme with no addition is how you train the app to treat you as a pipe. A reaction, a stitch with a take, or a tutorial in your setup is original enough to test.
Watch shares and sends in the insights. A video people send is a video the app can show to friends of those people. Ask for a send only when the video deserves one.
This page was checked October 8, 2026. Feature access, payout rules, and eligibility move. If your dashboard disagrees with a number here, trust the dashboard.
Yes. A cover is a tiny thumbnail. Same rule as YouTube: readable, one idea, part of a series if you have one.
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