How to read analytics

Open analytics with one question. Leave when you have the next video, not when you have looked at every chart.

Evergreen

A 15 minute read

Start with the last 28 days. Which videos brought new viewers? Which ones did subscribers actually finish? Where did people leave? Write three lines: do more of this, fix this open, stop this.

Then check one platform you care about, not four. The numbers will not match across apps. That is normal. They are counting different things. Pick the home platform’s definition and stick to it for the month.

Frequently asked questions

How often should I look?

Once a week for a decision, once a day if you are only anxious. Anxiety is not a metric.