A caption should add a reason to watch or a reason to comment. It should not retell every word already burned onto the video.
Evergreen
On-screen captions are for sound-off viewing and for the line you need them to read. The description or caption box is for the extra context, the keyword a search might use, and a question you actually want answered.
Write the way you talk. One idea. If you need a paragraph, the video was probably unclear. Hashtags are a seasoning, not the meal. Two or three specific ones beat a block of twenty.
Put the promise in both if the platform folds long captions. The first line is the only line many people see.
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