People save what they want to use later and share what makes them look good to a friend. Build the video for one of those, on purpose.
Evergreen
A checklist, a setting, a script, or a before-and-after is saveable. A take they can send to the friend who keeps making the mistake is shareable. "Like if you agree" is neither.
Say the useful part on screen so they can screenshot it. Put the steps in the caption too. Then look at saves and shares in insights before you celebrate likes.
Ask only after the video has already earned it. A beg at the start is a reason to leave.
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