Frequency is a production number
A short-form creator who can edit three solid videos a week will beat someone who posts fourteen tired ones. A live creator who holds a real schedule twice a week will beat a random six-hour stream whenever they feel like it.
Platforms do like a heartbeat. They do not require you to live in the app. Pick a number you can hit on a bad week, then add one only after that number feels boring.
- Short form: 3 to 5 a week is a healthy target if the hooks are real.
- Long form: 1 a week is enough if retention and the title are doing work.
- Live: 2 to 4 scheduled shows. Protect the start time.
- If quality falls off a cliff, cut the count before you cut the series.