Pivot when the same audience keeps pulling you toward a neighboring topic, or when you cannot stand the work. Do not pivot because one week was quiet.
Evergreen
Look at a month, not a day. If comments keep asking for the side topic, test a series there while the old one still exists. If you hate filming it, the audience can feel that before the views do. Change the format before you change your name.
Tell people. "This month is about X" is enough. A secret rebrand makes regulars feel fired.
Eight to twelve posts, or four streams, in the new lane. Then compare retention to the old lane. Views alone will lie if one of them got lucky.
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